1. Mt. Borah Custom
With seven-week turnarounds and minimum orders of just six pieces, Mt. Borah makes custom cycling gear easier than ever. Jerseys from $83; mtborahcustom.com
2. Vittoria Open Corsa Evo CX
The handmade CX can handle pressures up to 200 psi and is arguably the world’s best racing clincher. $75; vittoria.com
3. Zipp ZedTech
Choose among any Zipp rims, spokes, hubs, and bearings (including ceramic), create your own color scheme, then spend like it’s 2007. From $1,554 per wheel; zipp.com
4. Ride On Low Friction Cable Systems
A proprietary, super-slippery coating reduces friction for snappier shifts and braking. $50; rideoncables.com
5. Qoleum Qforce Pre Sports Oil
How do Belgian pros race in shorts when it’s 49 degrees and raining? With sports rubs like this all-natural massage oil, which is made with warming ingredients like black pepper, pine, wintergreen, and eucalyptus. $24; qoleum.com
6. Garmin Edge 705 and Cycleops PowerTap ANT+Sport Updater
Who needs two computers on his bars? This updater converts any wireless PowerTap 2.4 hub to work on the same frequency as Garmin’s bike-specific 705, leaving you with power, speed, cadence, heart rate, and GPS data all on one unit. $100; saris.com
7. Speedplay Zero Titanium
The cleats for these dual-sided, 2.9-ounce pedals offer an infinite variety of fixed or floating foot positions. $305; speedplay.com